The international research is based on a sample of 1,524 professionals from 37 countries with a thorough level of experience – almost every second has more than ten years of
experience in the field.
The research has been conducted and adviced by a group of professors from universities in ten countries, led by Prof. Dr. Ansgar Zerfass, Germany. It was generously sponsored by Cision, a leading supplier of integrated services and software solutions for reputation management, media monitoring and research of media contact, and Communication Director, the only
transnational magazine dealing with the practice of strategic corporate communication and linking theory and practice in Europe.
The European Communication Monitor 2008 is the most comprehensive survey on public relations trends in Europe until now. Some of the results are:
– Communication professionals in Europe are less powerful than in the United States
– Online videos and social networks are the hottest emerging channels in 2009
– Three out of four PR professionals in Europe are involved in Corporate Social Responsibility
– Respondents from 37 countries name major issues; strategy and measurement take the lead
The full documentation of results and findings with numerous charts (74 pp.) is available online at www.communicationmonitor.eu.
The European Communication Monitor 2008 analyses the changing framework for public relations professionals in communication departments and agencies. It identifies strategic issues, fields of practice and instruments and how they
gain or loose importance. Moreover, specific topics like interactive channels, corporate social responsibility, intercultural challenges,
influence on management decisions, cooperation with agencies and future budgets are questioned and discussed in detail. Methods of empirical social research and statistical computation have been used to analyse the huge amount of data that had been collected this summer.