MedCom 2009 is the first Inter-Mediterranean Simposium on Public Relations which will take place the 13th and 14th November 2009 in Catania (Sicily – Italy) at the University of Catania. The theme of the first edition is “Public Relations as support to the economic development of the Mediterranean Area”.
CALL FOR PAPERS
Public Relation as a support for the economic development
of the Mediterranean countries
MedCom Symposium - Euro-Mediterranean PR
Characteristic of the Euro Mediterranean context is that it is living a very dynamic process of growth which will, inevitably, impact on social and organizational everyday life and which therefore needs to be supported by proper communication strategies. This process is reinforced by the deadline foreseen for 2010 and the growing economic, social and political interest regarding this area. MEDCOM considers important to focus on reinforcing public relations under both the professional and academic point of view, aware that this is a changing and dynamic area which needs the knowledge of professionals and the support of academic research. We also consider important to focus on “local pr flavours”, specific applications of the profession according to the country or context, and “general pr principles” applied on a global scale, therefore also in the Med context.
The primary mission of the Inter-Mediterranean symposium, organized by CERPMED (Study and Research Centre on Public Relations in the Mediterranean area), is to provide a venue for those who work in the public relations field, first of all practitioners, universities and companies belonging to the Mediterranean area. MedCom symposium aims to offer an opportunity for the exchange of ideas and perspectives about public relations practice in all its forms, a chance to share conceptual perspectives, empirical findings, or case studies related to the field of communication and public relations. As an international symposium, MedCom welcomes public relations practitioners, university professors, researchers and students who have the interest in the subject proposed by the symposium.
MedCom 2009 is the first Inter-Mediterranean Symposium on Public Relations which will take place the 13th and 14th November 2009 in Catania (Sicily – Italy) at the University of Catania. The theme of the first edition is “Public Relations as support to the economic development of the Mediterranean countries”.
The marvellous world of the Mediterranean is a vast area composed of countries totally diverse from one another in culture, historical origin, economic situation, politics, and so on. Such diversity gives a special identity to each country or state belonging to the Mediterranean area, by which last we mean the territory and therefore the countries bathed by the waters of the Mare Nostrum (term used by ancient Romans). The result is an intricate and mysterious mixture of sensibilities, nuances, mentality and spirituality which makes whoever belongs to that area a unique and an unrepeatable human being. Together these different identities can constitute a new and matchless Mediterranean identity waiting to be discovered and appreciated from the social as well as the economic viewpoint.
With regard to the public relations sector, the question arises of whether it is possible to assume the existence of this profession which may have shades and touches or specialized areas typically expected for the Mediterranean (and not yet hypothetically identified). In other words, is it possible to reason in terms of Mediterranean Public Relations? Or, is it possible to reason in terms of Euro-Mediterranean Public Relations?
Up to only a few years ago it wasn’t possible to speak of European Public Relations, but only of an American importation of Public Relations. Today, however, European PR is a given fact. And its particular character lies in the individuality existing in the profession itself or in its approach based on the characteristics of the country where applied. Therefore, just as at one time the concept of a European PR was not thought possible without the support of an American fount of experience, can we not reason on the same terms about the Mediterranean concept, and think of identifying eventually a PR profession (and application) linked to the Mediterranean area?
Above all, could public relations become the core for the economic development of the Mediterranean countries, taking into consideration all the differences existing between countries, populations, cultures and institutions and using them as points of strength in the process of building a new Cross-Mediterranean public relations network?
MedCom Call for Papers
We see at least three broad areas of analyzing the theme of the call for paper :“Public Relations as support to the economic development of the Mediterranean countries” which can be considered by the authors:
1) work force diversity in all companies that work and dialogue in the Mediterranean area
2) cross-cultural communication, through which the decisional and economic system could result more solid
3) Public Relations as a strategic function in the dialogue between businesses
Pr practitioners and professors are called to share their perspectives, point of views, surveys’ results or case studies on the subject.
All manuscripts must be sent to the following e-mail: firstname.lastname@example.org until August 31th, 2009.
Authors must include
• Short abstract of the paper
• Manuscript no longer than 20 pages, up to 33 lines for each page. Name and any reference to the author must be indicated only on the front page and not in the rest of the paper in order to permit the Commission to carry out correctly the peer review.
• CV of the author
• In the mail the author must indicate name, surname, address, country, telephone and reference numbers and details.